We see an apple due to the visual iconography, and this is the name of the business. However, it's also due to the association with the name. When we see this logo, we associate it immediately with their products and branding. One of the most famous examples of a pictorial mark is Apple's "apple" logo. You have to say a lot without any words at all. Pictorial marks can be tricky to work with and design. Twitter logo, Target logo, and Dropbox logo Note how each logo visually communicates something about the brand, without using any words at all. Some famous examples of pictorial mark logos would include Twitter's bird symbol, Target's graphical target symbol, and Dropbox's box symbol. In these cases, the logo heavily relies on some kind of imagery to communicate and associate with the brand in question.
McDonalds arched "M" letterform logo Pictorial Marks For example, the McDonald's "M" or the "golden arches" could be considered a letterform type of logo. In this case, we're working with a single letter. Letterforms, on the other hand, are even more simplified. Some famous examples of logo design that would be considered lettermarks are BBC, CNN, and IBM. In fact, when people refer to a monogram logo, they are usually also referring to a lettermark. Lettermarks are similar to wordmarks in that they revolve around typography-but instead, they are simplified, like a monogram. This font could visually communicate things like age-implying that this publication has been a long-standing source. It's important to consider the visual association here. The typeface looks like a blackletter or gothic script font. A great wordmark is more than selecting a trendy font-the font has a shape and a form that add to the communicative nature of the logo.įor example, note the logo for The New York Times. However, it's also imperative that we, as designers, recognize the expressive and communicative nature of typography and typefaces. Wordmarks can be a great choice for logo design because it's the name of the business: there's no mistaking that. Note that these examples are typographic-while they do have unique visual aspects, the design itself is all about the typography and the name of the business itself. Coca Cola Logo, Kellogg's Logo, and Netflix Logo Some famous examples of logo design that would be considered wordmarks are Coca Cola, Kellogg's, and Netflix. In this case, the logo itself tends to be the name of the business. Wordmarks are a type of logo that relies on typography to visually communicate the logo design concept. Let's go through the different types of logos, with examples. There are several different styles of logo design, each with their own strengths and possibilities. Logo Design Concept by punkl What Are the Different Types of Logo Design? a logo?" Let's take look at the different types of logos. We'll explore how many types of logo design there are and answer questions like "What is a logotype?" and "What is a wordmark vs. (Nike did just that with their infamous “swoosh” while their traditional logo is their name combined with the swoosh image, their clothing is often branded with just the swoosh – and is instantly recognized.In this article, we'll look at the types of logo design, different logo styles, and logo style examples to inspire you. The combination also allows for easy rebranding – your company name, for example, combined with an image (abstract or otherwise) will be associated as one, so that eventually your customers will only see the symbol and still immediately think of your brand.
With both symbols and letters at your disposal, you can use your logo to craft a clear brand message that sticks. (We’ll talk more about some of these other logo types below.) The name is pretty self-explanatory, but combination logos incorporate – combine – both images and words into their design.Ĭombination mark logos include any combination of images and words that you choose you can pair a letterform with a mascot, a monogram with an abstract image – whichever combination speaks to you the most.
0 kommentar(er)
